Working outcomeA shortlist of original lines matched to a real audience and product.
Begin with the behavior
The best line compresses a scene: premature confidence, group-chat analysis, snack migration, rack choreography, or the person who narrates every decision.
Write past the first cliché
List ten versions, remove generic “keep calm” structures, and search exact wording before publishing.
- Keep rules out of the punchline unless accurate.
- Avoid named-person humiliation.
- Test legibility at product scale.
Original examples
Try “One more round is a scheduling error,” “My hand is currently interesting,” or “I brought the card and none of the certainty.”
Keep the boundary visible
Rules definitions belong to NewToMahjong; serious etiquette belongs to LadiesOfMahjong; strategy belongs to MahjIQ; obsession gifts belong to CrazyForMahjong.